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Cody Plofker

Hey, I’m Cody. I'm CMO of a 9 figure DTC brand and write a weekly newsletter with actionable marketing advice to make you a better marketer in 5 minutes a week.

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Make More Ads and Test Bigger Swings

Happy Sunday. I hope you are having a great weekend. This may be my last newsletter for at least a few weeks, my wife and I are expecting this week! Anyways, today I want to talk about our favorite subject, ad creative (and a few other things). It's always a focus, but about now it's all I am thinking about. Specifically volume of creatives. But before we to, I want to thank today's sponsor Loop Returns. The post-purchase experience can be a source of frustration for both consumers and...

Happy Sunday! I'm back with some more ad creative tips, this time all about statics. I realized I've never written an issue just about statics so here we are. They're not nearly as sexy or exciting as UGC or direct-response videos, but they can be effective. Here are a bunch of thoughts and tips I have to make your static ads a success. Static ads are an excellent way to test messaging. They're the cheapest way to make ads. They allow you to test messaging in a very low-cost and high-volume...

Hey! Hope you're having a good weekend.Coming at you with a special midweek send because I have something cool to share. Motion just released their 2025 Ad Creative Trends report which I think is awesome, so I want to share some of my thoughts and notes. Ad creative is top of mind for me right now. It always is, but it is the biggest focus for our marketing team right now so this is very timely. Here are a few thoughts that I've been having, especially after reading Motion's awesome report....

Happy Sunday! This is my first newsletter in a while. After sending for over 2 years straight without missing a week, I needed some time off at the end of the year. I have a lot going on, so I don't think I'll be able to do this weekly for the time being. That being said, I'll still do when I can, and more importantly when I feel like I have something I want to share. If you miss me, make sure to subscribe to Marketing Operators and follow me on X. Partner Of The Week - Nailing...

Happy Sunday! I spent the weekend in NYC for my wife's birthday and had a blast. We stayed at the 5th Ave Hotel. If you need a great hotel in NYC, I highly recommend it. Ok so I don't usually listen to Marketing Operators because who wants to listen to themselves, but I missed recording an episode due to a doctor's appointment so I did get to listen as a fan to a recent one. It's an episode which I've been thinking a lot about. The guest was Zach Stuck, who not only has a successful agency...

Happy Sunday! This one will be very quick because of the timing. Hope you've been having a stellar Black Friday weekend. It seems like this has been a bit of a mixed bag, with it overall not being the most stellar weekend. But there is still tomorrow for most brands, so here are some tips to make it a great one. Tomorrow is going to start slow. It's a Monday, check your comp pacing but Mondays are usually pretty slow. Let's say you want to land the day at a 5 MER. By 10 am on normal days, you...

Happy Sunday! Black Friday is almost here. Most sales have started, but more will be kicking off this week. Hoping it's all smooth sailing and above your expectations. I spent what free time I had this weekend playing around with Agentio, which is a really platform that makes Youtube creator partnerships really easy. I want to share some about the platform and what we are planning on doing. Partner Of The Week - If you still need ad creative for Q4 or BFCM, it's not too late if you're using...

Happy Wednesday. I hope you're having a great week. I was super sick over the weekend so wasn't able to get this out. It's also been one of those weeks, but hopefully, your week has been going well. It's always a funny time of year with Black Friday and all the other events going on, along with planning for next year. If you've launched your Black Friday offers already, I hope they are going well! Today I want to talk about one of my favorite subjects, which is how to cut costs to remain...

Happy Sunday. This week I'm coming at you with some tactical tips. It's now November, and we're all gearing up for Black Friday. I was going to do an issue 2025 planning, but I realized it's hard to think big picture when you're getting ready in the heat of the moment. And there's just a lot going on right now, so thought some last minute things that I've learned can help your Black Friday hopefully go better. My first tip is to keep a log. Use a notebook or a shared Google Doc. Document...

Happy Sunday! Hope you're having a good weekend and enjoying this real fall weather. Novemeber is almost here! From what I'm hearing, brands that have offers running are doing pretty well, but it can be pretty slow for brands whose haven't started yet. But most brands will have them starting soon, so get ready. It's almost here. Today I want to talk about some Meta platform trends I'm seeing. This is not the first time I've talked about them here, and I'm not the only one talking about them....