Happy Tuesday. I am writing this on the plane back from Portugal. This was my first international travel with 2 kids and man, never doing that again. Today’s newsletter will be a little different. It can be hard to come up with new marketing topics every week, so today I’ll share a bit more internal or operational and let me know if you like it. I want to thank today's first sponsor, Insense. We all need a high volume of good, affordable, and effective ads. Consider Insense your all-in-one...
about 1 month ago • 4 min read
Hey, happy Sunday. Happy Mother's Day to all the mothers out there. I’m getting killed with allergies right now in the Northeast. If you have been able to improve your allergies, let me know because I feel like I’m really struggling with them. Listen, social evolves fast, especially paid social. If you're running the same playbook as a year or two ago, you have pretty much zero shot. You need to evolve and meet consumers where they’re at and meet the platforms where they are going too. You...
about 1 month ago • 3 min read
Hope you are having a great week. Look, it’s clear this is going to be a challenging year. The Fed has said GDP is down as of today, and public consumer companies are getting slammed. Beauty is hit pretty hard right now, luxury as well. There are some bright spots, like in health. But it’s clear this year is going to be challenging, and not a big growth year. Prior to the start of the year, there was a bunch of optimism but most of that has faded and faded hard. I’ve been looking at a bunch...
about 2 months ago • 4 min read
Hope you’re having a great week. I loved last week’s episode of Marketing Operators, where I tried to define our Creative Strategy on Meta. It’s a worthwhile exercise I think every brand should do. I wanted to do this because we’re trying to be more intentional about our testing, and as we ramp up volume, we want to make sure we’re guiding our internal team and agencies in the best direction we possibly can. A lot of these “rules” sound obvious, but that doesn’t make them any less important...
2 months ago • 3 min read
What's up, everybody? It's been a week, it's been a year, you know. Just when you think it can't get worse, it does and more will happen. You know, feeling for everybody that's affected by tariffs. It's a hard market right now. I'm not going to give tactical advice because first of all, I'm not a supply chain expert. I won't pretend to be. Very few people know what's actually going on and I would hesitate to restructure your supply chain since it hasn't even been a week yet. Long term, it's...
2 months ago • 7 min read
Hey there, coming at you with another weekly update. Just a quick reminder—I switched from sending these on Sundays to Tuesdays to give my schedule more flexibility. Hopefully, it’s a better day for you as well. But this week, I'm coming to you with a special Wednesday send. It’s been a crazy week with AI updates, and we’re doing a lot at JRB, so I wanted to talk about a few things we’re implementing or testing, along with some general thoughts. Before we get into it, I want to thank today’s...
3 months ago • 4 min read
Happy Tuesday. Hope everyone has had a great week. I'm going to switch it up and actually start sitting next Tuesdays. It works better with my schedule, and hopefully it will work for yours as well. Let's talk about some painful lessons I’ve learned over the last few years.. I wanted to reflect on the past few years and share some things I would change or lessons I have learned. These will be a bit all over the place. I don't know how many there will be, but let's get into it. Before we do, I...
3 months ago • 4 min read
Happy Sunday. Hope you've had a great weekend. I'm down in Florida for the weekend and enjoying some warm weather. It's clear it's going to be a pretty tough year. Consumer spending is down, many retailers are reporting YoY sales declines, who knows what is happening with tariffs, and Meta's best days seem beyond it. We've had a bunch of hard years the past few, with iOS, crazy freight prices, and more. I think this year will be harder, with less or zero growth and more. But I think there is...
3 months ago • 3 min read
Happy Sunday! Hope you are having a great weekend and that it's warming up where you are. Several months back while I was out, Connor and Connor had Zach Stuck on the podcast and it was such a good episode, I just gave it a re-listen as I'm working through a few new funnel ideas. I decided to summarize it below, because I think Zach's playbook should be studied by every new or small brand looking to find product market fit, test messaging, and scale up. I'm even adopting this playbook for...
4 months ago • 8 min read