What's up, everybody? It's been a week, it's been a year, you know. Just when you think it can't get worse, it does and more will happen. You know, feeling for everybody that's affected by tariffs. It's a hard market right now. I'm not going to give tactical advice because first of all, I'm not a supply chain expert. I won't pretend to be. Very few people know what's actually going on and I would hesitate to restructure your supply chain since it hasn't even been a week yet. Long term, it's...
9 days ago • 7 min read
Hey there, coming at you with another weekly update. Just a quick reminder—I switched from sending these on Sundays to Tuesdays to give my schedule more flexibility. Hopefully, it’s a better day for you as well. But this week, I'm coming to you with a special Wednesday send. It’s been a crazy week with AI updates, and we’re doing a lot at JRB, so I wanted to talk about a few things we’re implementing or testing, along with some general thoughts. Before we get into it, I want to thank today’s...
23 days ago • 4 min read
Happy Tuesday. Hope everyone has had a great week. I'm going to switch it up and actually start sitting next Tuesdays. It works better with my schedule, and hopefully it will work for yours as well. Let's talk about some painful lessons I’ve learned over the last few years.. I wanted to reflect on the past few years and share some things I would change or lessons I have learned. These will be a bit all over the place. I don't know how many there will be, but let's get into it. Before we do, I...
about 1 month ago • 4 min read
Happy Sunday. Hope you've had a great weekend. I'm down in Florida for the weekend and enjoying some warm weather. It's clear it's going to be a pretty tough year. Consumer spending is down, many retailers are reporting YoY sales declines, who knows what is happening with tariffs, and Meta's best days seem beyond it. We've had a bunch of hard years the past few, with iOS, crazy freight prices, and more. I think this year will be harder, with less or zero growth and more. But I think there is...
about 1 month ago • 3 min read
Happy Sunday! Hope you are having a great weekend and that it's warming up where you are. Several months back while I was out, Connor and Connor had Zach Stuck on the podcast and it was such a good episode, I just gave it a re-listen as I'm working through a few new funnel ideas. I decided to summarize it below, because I think Zach's playbook should be studied by every new or small brand looking to find product market fit, test messaging, and scale up. I'm even adopting this playbook for...
about 2 months ago • 8 min read
Happy Monday! I hope you’re doing well and having a great day. This newsletter is coming to you later than usual because I was sick over the weekend. Actually, this is the first newsletter since my son was born! My wife and I welcomed a baby boy into the world almost a month ago, and he’s doing well. Our daughter loves him, so it’s been a lot of fun. I want to take some time to prioritize family, but I’m back - maybe not every week, but as CEO and dad duties allow, I’ll be coming at you when...
about 2 months ago • 5 min read
Happy Sunday. I hope you are having a great weekend. This may be my last newsletter for at least a few weeks, my wife and I are expecting this week! Anyways, today I want to talk about our favorite subject, ad creative (and a few other things). It's always a focus, but about now it's all I am thinking about. Specifically volume of creatives. But before we to, I want to thank today's sponsor Loop Returns. The post-purchase experience can be a source of frustration for both consumers and...
3 months ago • 8 min read
Happy Sunday! I'm back with some more ad creative tips, this time all about statics. I realized I've never written an issue just about statics so here we are. They're not nearly as sexy or exciting as UGC or direct-response videos, but they can be effective. Here are a bunch of thoughts and tips I have to make your static ads a success. Static ads are an excellent way to test messaging. They're the cheapest way to make ads. They allow you to test messaging in a very low-cost and high-volume...
3 months ago • 2 min read
Hey! Hope you're having a good weekend.Coming at you with a special midweek send because I have something cool to share. Motion just released their 2025 Ad Creative Trends report which I think is awesome, so I want to share some of my thoughts and notes. Ad creative is top of mind for me right now. It always is, but it is the biggest focus for our marketing team right now so this is very timely. Here are a few thoughts that I've been having, especially after reading Motion's awesome report....
3 months ago • 2 min read