Hey, happy Friday! Hope you're having a great week. Still not in the habit of sending these regularly, but I'm trying. Winks is taking up a lot of time, and I'm not gonna lie, it's definitely a struggle. We're having success in some areas and challenges in others, but it's a lot of fun. We're still trying to find the right offer and nail down the messaging. The good news is it's clear how many people struggle with sleep. The hard part is getting them to take out their wallets and pay us. But...
25 days ago • 4 min read
Hey. Hope you're having a great week. If you were at Beanstalk, hope you enjoyed it. That was a really fun event and one of the only ones I think is worth it. There's not a ton of programming, but there are an incredible number of people to meet and spend time with. Wanted to give a little update on Winks and some things I've learned so far. Like I said, me being back in the saddle is gonna be good for you. I'm going to have a lot to learn and share. The main thing I've learned so far is that...
about 2 months ago • 3 min read
Hey hope you had a great weekend. First week of winks in the books. Man what a week; it blew past. I was in Bozeman for the postscript CAB and I’m still catching up. How did launch week go you ask? I wrote about it on X. Performance-wise, ok. CACs are already better than some of us thought. But I’m not happy with it, mostly because I'm not happy with our execution. I personally can’t wait to get into all things subscription and retention testing. But we’re not there yet. Right now it’s all...
2 months ago • 3 min read
Wow, its been a while. At least 6 months, if not more. A lot has changed. For a while I sent weekly, then bi-weely, then sporadically, and eventually I stopped. Well, I'm back. But what happened? First, between running a 9 figure business as CEO, and having 2 young kids, I could say I couldn't find the time. Which wouldn't be untrue, but it's always easy to blame lack of time. We all have the same 24 hours in the day, and busier people than me write newsletters or consistently publish...
2 months ago • 4 min read
Hey. Hope you're having a great week. We launched our holiday collection today; check it out and please buy one. One thing I'm trying to do is get much better at talking to customers. In the next year, I want to become customer-obsessed and creator-obsessed. I'm all about trying to simplify our business into the simplest frameworks possible. I tweeted about it here. I'm essentially trying to ask what are the big rocks we can focus on that it would be hard to fail if we did them well. Things...
12 months ago • 3 min read
Hey! It's late so I'm just gonna get right into it. I've been thinking a lot about how ad creative is evolving rapidly. If you're active on X, you've probably seen 100 posts about Andromeda and creative similarity. And for good reason. Things are changing and changing quick. Here are a bunch of things I currently believe about ad creative right now and going into 2026. By the way, I had an error in my last newsletter. If you want to get the $5k Roku Ads Manager credit, use code GET5K here....
about 1 year ago • 4 min read
Happy Thursday! Yesterday my team and I had lunch with our Applovin reps to do some Q4 planning and I wanted to share some of the tips they shared. We've recently been scaling up the channel with plans to really make a push in November so their ream was nice enough to come meet in person and help us plan. I wanted to share some of the tips I was able to that they shared with us. Hope this helps. And stay tuned till the end, because if you like this I have something for you. 1. Creative Is Key...
about 1 year ago • 2 min read
Hope you’re having a great week. I don’t know about you but October has flown by. We’re at that point where it’s going to be Holidays and then January before we know it. I guess it’s the world we work and live in. Today we’re gonna talk about TV. It’s been a while since I’ve talked about TV, so this should be a fun one. This one is brought to you by the good folks at Roku Advertising and Roku Ads Manager, which is Roku Advertising’s self serve platform. CTV can be an amazing channel year...
about 1 year ago • 3 min read
Two newsletters in back-to-back weeks. Can you believe it? It's 5 AM and my teething son woke me up, so I have a spare 30 min. This will be short though. Here is a random list of a bunch of things that are on my mind, are working now, and can help for Q4. Hope you enjoy. Today's newsletter is brought to you by Insense. If you like what I'm saying below, you're gonna need creative to make this work. But building UGC at scale? That’s where most teams break. Insense is the fastest way to get...
about 1 year ago • 2 min read
