Happy Sunday! I'm back with some more ad creative tips, this time all about statics. I realized I've never written an issue just about statics so here we are. They're not nearly as sexy or exciting as UGC or direct-response videos, but they can be effective. Here are a bunch of thoughts and tips I have to make your static ads a success.

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1. Static ads are an excellent way to test messaging. They're the cheapest way to make ads. They allow you to test messaging in a very low-cost and high-volume way. This cannot be overstated, especially for new brands with lower budgets.
2. Static ads are usually, but not always, going to sit a little lower in the funnel than a good direct-response video ad. Not always, but it will often be the case. That's not necessarily a problem though, there is still a time and a place for statics in your ad account. They also can be a little more of a prospecting tool with the right copy and positioning. Haus did an awesome case study with Javvy Coffee showing where different types of creative fall in the funnel. Again, they might not be as effective at prospecting as videos, but they have a place.
3. You want to be bold in your headlines. I love a simple Ogilvy style old school static that is just a simple product image with a great, bold headline. Your static headline needs to capture attention, take a strong stance, and ultimately get the click.
4. As much as I love very straightforward product + headline ads, you also want to test different concepts. Before and afters, venn diagrams, native reviews, features callouts, and more should all be a part of your static creative strategy.
5. You want to make sure you are testing big swings with your different concepts, or even with your variations within a concept. I am starting to lean towards testing different concepts in an ad set for one personna or message, with different concepts for different ways to communicate it versus the standard AB or multivariate testing that most brands do.
6. See the ad holistically. You need to think of the overall story that your ad is telling as a combination of your copy, image, and offer. You should be really intentional about matching them to tell the best overall story even if it doesn't fit within a strict AB testing framework.

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Partner Of The Week - We recently started working with a really good static design agency called Statiq. They've really helped us ramp up the velocity of our static ad testing, which I am pumped about. They work with us and AG1, so they get brands that have strong brand guidelines but they also know how to design for performance. They're super quick, have very high-quality designs, and they even have their own portal to put requests in and find inspo. Oh and they do emails and landers too! The cost is very reasonable, especially for how quickly they work. I highly recommend checking out Statiq. Check out their website here and book a call to see if they're a fit.

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Tried to keep this one short and sweet but hope it still packed in some nuggets. Enjoy and have a great week.

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-Cody

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