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Hey, I’m Cody. I'm CMO of a 9 figure DTC brand and write a weekly newsletter with actionable marketing advice to make you a better marketer in 5 minutes a week.
Hello and happy first day of Prime Day to those that celebrate. No prime day for us but we have a big launch we are gearing up for that is 3 years in the making. I don't normally like to rip my own content from other channels, but this is a launch week so I'm super busy, sleeping terribly with a sleep training newborn, and I thought this tweet was really good. I'm trying to talk about some things not just ads related. Let me know if this helps you. You can see the original tweet here if you...
Hey, Hope you’re having an amazing day. It's been a little while; life has been somewhat busy. I'm back today with some updated thoughts after the Meta Performance Summit. I wrote most of this on the plane about a week ago; but I got busy catching up and had a few sick kids. But I've had some more time to reflect on this, which I think rounded it out a bit. I was on a panel day 1 talking about value and measurement which was fun. We recorded a Marketing Operators and Operators live podcast...
Happy Tuesday. I am writing this on the plane back from Portugal. This was my first international travel with 2 kids and man, never doing that again. Today’s newsletter will be a little different. It can be hard to come up with new marketing topics every week, so today I’ll share a bit more internal or operational and let me know if you like it. I want to thank today's first sponsor, Insense. We all need a high volume of good, affordable, and effective ads. Consider Insense your all-in-one...