Happy Thursday! Yesterday my team and I had lunch with our Applovin reps to do some Q4 planning and I wanted to share some of the tips they shared. We've recently been scaling up the channel with plans to really make a push in November so their ream was nice enough to come meet in person and help us plan. I wanted to share some of the tips I was able to that they shared with us. Hope this helps. And stay tuned till the end, because if you like this I have something for you. 1. Creative Is Key...
13 days ago • 2 min read
Hope you’re having a great week. I don’t know about you but October has flown by. We’re at that point where it’s going to be Holidays and then January before we know it. I guess it’s the world we work and live in. Today we’re gonna talk about TV. It’s been a while since I’ve talked about TV, so this should be a fun one. This one is brought to you by the good folks at Roku Advertising and Roku Ads Manager, which is Roku Advertising’s self serve platform. CTV can be an amazing channel year...
15 days ago • 3 min read
Two newsletters in back-to-back weeks. Can you believe it? It's 5 AM and my teething son woke me up, so I have a spare 30 min. This will be short though. Here is a random list of a bunch of things that are on my mind, are working now, and can help for Q4. Hope you enjoy. Today's newsletter is brought to you by Insense. If you like what I'm saying below, you're gonna need creative to make this work. But building UGC at scale? That’s where most teams break. Insense is the fastest way to get...
about 1 month ago • 2 min read
Hello! I apologize for being MIA but like has been particularly crazy. Between two young kids, CEO, getting ready for holidays, the podcast, etc I haven't had much extra time. But I'll do my best to get back on track a little bit. The good news is I have been doing a lot of testing and thiking, so this should be a good one. This topic has been one I've been thinking about a bunch and it's made a big difference for us. Hope you enjoy it. I was thinking about how marketing needs to shift for...
about 1 month ago • 7 min read
Hey. I’m on a plane to San Francisco for the next few hours. I’m on my way to the Postscript Customer Advisory event which is in Napa. Not only do I love Postscript and the team, but also a good opportunity to see a bunch of people I know and make some new connections, plus who can turn down a free trip to an Auberge in Napa? Gonna miss my kids but it's a short trip. I’m gonna do a bit of a random, mixed bag issue today with some thoughts that are in my mind. 1. Brand is really hard to...
3 months ago • 2 min read
Happy Saturday and wow can't believe it's August Summer is flying. I was at a Youtube event hosted by Raindrop and OMG Commerce at Google HQ last week and really enjoyed it. I wanted to share my notes and takeaways on Youtube best practices and state of the platform. Here are a bunch of very random notes and thoughts I had from the event. Speaking of Youtube, I'm a big fan of merging strategies. Frequency is important, so an integrated strategy where people will see you programatic ads,...
3 months ago • 3 min read
Hope you are having a great week. I am shocked I was able to get this out this week, but had something on my mind I wanted to chat through. Writing helps me flesh out my thoughts, so this is more for me and my team than you ;). But what's on my mind is doing creative strategy research to help inform new buyer personas for paid social. Everywhere I look people are talking about partnership ads, and for good reason. I can personally tell you that we are solely focused on 10xing out partnership...
4 months ago • 3 min read
Hello and happy first day of Prime Day to those that celebrate. No prime day for us but we have a big launch we are gearing up for that is 3 years in the making. I don't normally like to rip my own content from other channels, but this is a launch week so I'm super busy, sleeping terribly with a sleep training newborn, and I thought this tweet was really good. I'm trying to talk about some things not just ads related. Let me know if this helps you. You can see the original tweet here if you...
4 months ago • 7 min read
Hey, Hope you’re having an amazing day. It's been a little while; life has been somewhat busy. I'm back today with some updated thoughts after the Meta Performance Summit. I wrote most of this on the plane about a week ago; but I got busy catching up and had a few sick kids. But I've had some more time to reflect on this, which I think rounded it out a bit. I was on a panel day 1 talking about value and measurement which was fun. We recorded a Marketing Operators and Operators live podcast...
5 months ago • 5 min read