Two newsletters in back-to-back weeks. Can you believe it? It's 5 AM and my teething son woke me up, so I have a spare 30 min. This will be short though. Here is a random list of a bunch of things that are on my mind, are working now, and can help for Q4. Hope you enjoy. Today's newsletter is brought to you by Insense. If you like what I'm saying below, you're gonna need creative to make this work. But building UGC at scale? That’s where most teams break. Insense is the fastest way to get...
22 days ago • 2 min read
Hello! I apologize for being MIA but like has been particularly crazy. Between two young kids, CEO, getting ready for holidays, the podcast, etc I haven't had much extra time. But I'll do my best to get back on track a little bit. The good news is I have been doing a lot of testing and thiking, so this should be a good one. This topic has been one I've been thinking about a bunch and it's made a big difference for us. Hope you enjoy it. I was thinking about how marketing needs to shift for...
27 days ago • 7 min read
Hey. I’m on a plane to San Francisco for the next few hours. I’m on my way to the Postscript Customer Advisory event which is in Napa. Not only do I love Postscript and the team, but also a good opportunity to see a bunch of people I know and make some new connections, plus who can turn down a free trip to an Auberge in Napa? Gonna miss my kids but it's a short trip. I’m gonna do a bit of a random, mixed bag issue today with some thoughts that are in my mind. 1. Brand is really hard to...
2 months ago • 2 min read
Happy Saturday and wow can't believe it's August Summer is flying. I was at a Youtube event hosted by Raindrop and OMG Commerce at Google HQ last week and really enjoyed it. I wanted to share my notes and takeaways on Youtube best practices and state of the platform. Here are a bunch of very random notes and thoughts I had from the event. Speaking of Youtube, I'm a big fan of merging strategies. Frequency is important, so an integrated strategy where people will see you programatic ads,...
3 months ago • 3 min read
Hope you are having a great week. I am shocked I was able to get this out this week, but had something on my mind I wanted to chat through. Writing helps me flesh out my thoughts, so this is more for me and my team than you ;). But what's on my mind is doing creative strategy research to help inform new buyer personas for paid social. Everywhere I look people are talking about partnership ads, and for good reason. I can personally tell you that we are solely focused on 10xing out partnership...
3 months ago • 3 min read
Hello and happy first day of Prime Day to those that celebrate. No prime day for us but we have a big launch we are gearing up for that is 3 years in the making. I don't normally like to rip my own content from other channels, but this is a launch week so I'm super busy, sleeping terribly with a sleep training newborn, and I thought this tweet was really good. I'm trying to talk about some things not just ads related. Let me know if this helps you. You can see the original tweet here if you...
4 months ago • 7 min read
Hey, Hope you’re having an amazing day. It's been a little while; life has been somewhat busy. I'm back today with some updated thoughts after the Meta Performance Summit. I wrote most of this on the plane about a week ago; but I got busy catching up and had a few sick kids. But I've had some more time to reflect on this, which I think rounded it out a bit. I was on a panel day 1 talking about value and measurement which was fun. We recorded a Marketing Operators and Operators live podcast...
4 months ago • 5 min read
Happy Tuesday. I am writing this on the plane back from Portugal. This was my first international travel with 2 kids and man, never doing that again. Today’s newsletter will be a little different. It can be hard to come up with new marketing topics every week, so today I’ll share a bit more internal or operational and let me know if you like it. I want to thank today's first sponsor, Insense. We all need a high volume of good, affordable, and effective ads. Consider Insense your all-in-one...
5 months ago • 4 min read
Hey, happy Sunday. Happy Mother's Day to all the mothers out there. I’m getting killed with allergies right now in the Northeast. If you have been able to improve your allergies, let me know because I feel like I’m really struggling with them. Listen, social evolves fast, especially paid social. If you're running the same playbook as a year or two ago, you have pretty much zero shot. You need to evolve and meet consumers where they’re at and meet the platforms where they are going too. You...
5 months ago • 3 min read