Happy Monday! I hope you’re doing well and having a great day. This newsletter is coming to you later than usual because I was sick over the weekend. Actually, this is the first newsletter since my son was born! My wife and I welcomed a baby boy into the world almost a month ago, and he’s doing well. Our daughter loves him, so it’s been a lot of fun. I want to take some time to prioritize family, but I’m back - maybe not every week, but as CEO and dad duties allow, I’ll be coming at you when...
10 days ago • 5 min read
Happy Sunday. I hope you are having a great weekend. This may be my last newsletter for at least a few weeks, my wife and I are expecting this week! Anyways, today I want to talk about our favorite subject, ad creative (and a few other things). It's always a focus, but about now it's all I am thinking about. Specifically volume of creatives. But before we to, I want to thank today's sponsor Loop Returns. The post-purchase experience can be a source of frustration for both consumers and...
about 1 month ago • 8 min read
Happy Sunday! I'm back with some more ad creative tips, this time all about statics. I realized I've never written an issue just about statics so here we are. They're not nearly as sexy or exciting as UGC or direct-response videos, but they can be effective. Here are a bunch of thoughts and tips I have to make your static ads a success. Static ads are an excellent way to test messaging. They're the cheapest way to make ads. They allow you to test messaging in a very low-cost and high-volume...
about 2 months ago • 2 min read
Hey! Hope you're having a good weekend.Coming at you with a special midweek send because I have something cool to share. Motion just released their 2025 Ad Creative Trends report which I think is awesome, so I want to share some of my thoughts and notes. Ad creative is top of mind for me right now. It always is, but it is the biggest focus for our marketing team right now so this is very timely. Here are a few thoughts that I've been having, especially after reading Motion's awesome report....
about 2 months ago • 2 min read
Happy Sunday! This is my first newsletter in a while. After sending for over 2 years straight without missing a week, I needed some time off at the end of the year. I have a lot going on, so I don't think I'll be able to do this weekly for the time being. That being said, I'll still do when I can, and more importantly when I feel like I have something I want to share. If you miss me, make sure to subscribe to Marketing Operators and follow me on X. Partner Of The Week - Nailing...
about 2 months ago • 3 min read
Happy Sunday! I spent the weekend in NYC for my wife's birthday and had a blast. We stayed at the 5th Ave Hotel. If you need a great hotel in NYC, I highly recommend it. Ok so I don't usually listen to Marketing Operators because who wants to listen to themselves, but I missed recording an episode due to a doctor's appointment so I did get to listen as a fan to a recent one. It's an episode which I've been thinking a lot about. The guest was Zach Stuck, who not only has a successful agency...
3 months ago • 4 min read
Happy Sunday! This one will be very quick because of the timing. Hope you've been having a stellar Black Friday weekend. It seems like this has been a bit of a mixed bag, with it overall not being the most stellar weekend. But there is still tomorrow for most brands, so here are some tips to make it a great one. Tomorrow is going to start slow. It's a Monday, check your comp pacing but Mondays are usually pretty slow. Let's say you want to land the day at a 5 MER. By 10 am on normal days, you...
3 months ago • 2 min read
Happy Sunday! Black Friday is almost here. Most sales have started, but more will be kicking off this week. Hoping it's all smooth sailing and above your expectations. I spent what free time I had this weekend playing around with Agentio, which is a really platform that makes Youtube creator partnerships really easy. I want to share some about the platform and what we are planning on doing. Partner Of The Week - If you still need ad creative for Q4 or BFCM, it's not too late if you're using...
4 months ago • 5 min read
Happy Wednesday. I hope you're having a great week. I was super sick over the weekend so wasn't able to get this out. It's also been one of those weeks, but hopefully, your week has been going well. It's always a funny time of year with Black Friday and all the other events going on, along with planning for next year. If you've launched your Black Friday offers already, I hope they are going well! Today I want to talk about one of my favorite subjects, which is how to cut costs to remain...
4 months ago • 5 min read