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Hey, I’m Cody. I'm CMO of a 9 figure DTC brand and write a weekly newsletter with actionable marketing advice to make you a better marketer in 5 minutes a week.
Hope you’re having a great week. I loved last week’s episode of Marketing Operators, where I tried to define our Creative Strategy on Meta. It’s a worthwhile exercise I think every brand should do. I wanted to do this because we’re trying to be more intentional about our testing, and as we ramp up volume, we want to make sure we’re guiding our internal team and agencies in the best direction we possibly can. A lot of these “rules” sound obvious, but that doesn’t make them any less important...
What's up, everybody? It's been a week, it's been a year, you know. Just when you think it can't get worse, it does and more will happen. You know, feeling for everybody that's affected by tariffs. It's a hard market right now. I'm not going to give tactical advice because first of all, I'm not a supply chain expert. I won't pretend to be. Very few people know what's actually going on and I would hesitate to restructure your supply chain since it hasn't even been a week yet. Long term, it's...
Hey there, coming at you with another weekly update. Just a quick reminder—I switched from sending these on Sundays to Tuesdays to give my schedule more flexibility. Hopefully, it’s a better day for you as well. But this week, I'm coming to you with a special Wednesday send. It’s been a crazy week with AI updates, and we’re doing a lot at JRB, so I wanted to talk about a few things we’re implementing or testing, along with some general thoughts. Before we get into it, I want to thank today’s...