Hey! Hope you're having a good weekend.Coming at you with a special midweek send because I have something cool to share. Motion just released their 2025 Ad Creative Trends report which I think is awesome, so I want to share some of my thoughts and notes. Ad creative is top of mind for me right now. It always is, but it is the biggest focus for our marketing team right now so this is very timely. Here are a few thoughts that I've been having, especially after reading Motion's awesome report.

First, what's in the report and how did they compile it? The report is full of insights and predictions that the expert Motion team has. They looked at hundreds of millions in spend data and surveyed 500+ DTC experts and insiders. All with the goal of helping brands and marketers make better ad creatives in 2025.

1. Advertiser Optimism for AI is running high - This one I agree with. I am personally super bullish on AI. I've spent a lot of time playing around with it lately and I am so impressed. I don't think it is 100% ready for primetime yet, but I think it's really close. I want my team to utilize it into their workflows more now, and I want them to be experimenting to be ready when it is ready for primetime. As of now, we're using it a lot for voiceovers and copywriting.
2. Volume Is King - In today's Meta landscape, brands need to put out tons of volume. This is going to be a huge focus for JRB; transparently we've been under-resourced here and it has caught up to us. We were fine with less volume for a long period of time; but now we realize we need so much more volume to spend as efficiently as we want. Two other things are important, like creative diversity and quality, but once those are in a good enough spot, volume is king. Luckily AI can help here if it's done correctly.
3. Ok, Motion team would kill me if I gave away the whole report. But, the good news is it's 100% free, you just need to give your email. If you've been to a Motion event, you know they always put on killer events and this report is no exception. They've outdone themselves with this one, and I really appreciate them for sponsoring this episode.

If you read my newsletter, you know how important ad creative is so I don't even need to tell you why you need this report. But seriously, Motion has interviewed the best of the best and surveyed hundreds of brands, so this thing is legit. I've already sent it to my whole team and new creative strategist and we're already pivoting and testing a few new things.

Get the 2025 Creative Trends report here. ​

I'll see you soon,

Cody

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